© 2024 Julen Group

About us

Creating Tomorrow Today

Against the backdrop of an iconic mountain destination, the Julen story is one of innovation and evolution – how we’ve grown and diversified while always keeping our eye on quality, ideas, and the things that stir the heart.

We are, in a very tangible sense, a platform. With wide-ranging business interests spanning hospitality, real estate, startups, aviation, education, agriculture and others, we facilitate opportunities through co-creation and co-investment. Sharing our resources to bring about change, we ensure people get the backing they need to further their entrepreneurial journeys and add to the rich history of the world around them.

A family, a place, a history

Julen is a multi-generational family business. Since our origins in 1963 we’ve been involved in the developments that matter: from quintessential Zermatt restaurants to alpine air rescue, from sustainable real estate to hospitality thinktanks.

From then to now. A timeline


Mario Julen was born in 1963 and raised in a family of six in the village of Findeln, just above Zermatt. Today, Findeln itself is a popular tourist destination.


In 1989, aged 26, Mario started his first gastro project, the Hexenbar. It’s still there today – cosy, authentic, a magical establishment in the centre of Zermatt.

Mount Everest

In May 2006 Mario became the first Western mountain climber to transition across the peak of Everest.

Around the Globe

In 2008 Mario and a group of friends chartered a Pilatus PC-12 and flew around the globe in 108 days, stopping in 22 countries.

7 Heavens

Completed in 2016 as one of the first luxury residential projects in Zermatt, 7 Heavens attracted many local and foreign investors.

Hotel Zermama

In 2019 the former Admiral Hotel was relaunched as Hotel Zermama, under the supervision of Sandrine Julen.


Today our family office continues the Julen vision: backing the next generation of pioneers to create a better tomorrow.

The Team

The Julen Group comprises a diverse international team with vast experience in hotel operations, the restaurant and entertainment industry, real estate projects, technology startups and entrepreneurship. We are united by a shared approach to co-operation, organisation and creative thinking.

Mario Julen
Visionary & President
Sandrine Julen
Owner & General Manager
Nicole Inderbinen
Head of HR
Norberto Medina
Resident Manager Zermama
Lucy Wilson
Administration Manager
Benjamin Flück
Social Media Manager